Today’s world is all about online business. E-commerce has been a tremendous success to many successful store owners. With technology stuck in everyone’s fingertips, eCommerce has now evolved more than ever. One thing you need to consider in mind is that not everybody is capable of winning this game. Without proper practice and knowledge, you’ll be experiencing a hectic and stressful experience running an online business. Don’t worry. If you are a beginner and want to launch eCommerce store, we have some tips you can consider before launching an eCommerce Site.
Before we begin, you need to understand a very important thing. Becoming successful in eCommerce site is not an overnight success. It takes time and when everything goes well, it will attract the visitors by itself.
Basic Tips to Consider Before Launching an eCommerce Site
Tip #1: Choose The Right Product
First thing first, you should know what you want to sell. Without a product, your eCommerce site goes nowhere. Know your customer and study what they are willing to buy. Plan about how and what to sell as well. This will guarantee good conversation rates. Another thing you shouldn’t forget is that the price of the products on your site should be less than the one found in the wholesale rate or local store.
Furthermore, you should pick out the platform which suits your level of expertise, experience, is reliable, and is easy to maintain.
Tip #2: Choose A Platform
Today, there are tons, literally tons of eCommerce platforms out there and you may wonder which one to choose. For starters, it is common to scratch heads and wait for a miracle. OpenCart, Shopify, Magento, WordPress, etc. are some of the best e-Commerce platforms you can incorporate.
Don’t go after the looks and design first. Compare each platform thouroughly and decide if you really can maintain them. We strongly recommend WordPress for your eCommerce business because it comes with a chunk of plugins like WooCommerce, JigoShop, Shopp, etc. which you can compare their features and decide.
Tip #3: Choose A relevant Domain Name
Now, this is the most important tip. Before starting an online business on eCommerce, your domain name should be registered. Pick a domain that is relevant to your product. For example, if you want to sell books online, pick a domain related to books like eBookstore.com or bookbay.com, etc. Choose it wisely, otherwise, it will hurt your conversions.
Tip #4: Choose the Quality Web Hosting
A good and quality web host is very important to run a business online. Since online business attracts a lot of visitors, you need to choose a good hosting that offers unlimited bandwidth and regular backup. Security is another essential factor of hosting.
You don’t want to mess with your visitors with an unexpected downtime, do you? Choose your hosting wisely. Remember, not all expensive web hosting services grant you a quality service. Explore them and decide which works best for you.
Tip #5: Choose A Quality Design
An attractive layout and design is an essential factor for eCommerce success. There are a lot of sites that offer a premium layout and templates with less than $50 price. ThemeForest, TemplateMonster, etc. are some of the reliable and trusted sites that offer premium templates for almost every platforms.
They come with responsive design as well as good User Interface and include 1 year of free support.
Tip #6: Know Payment Gateway Option
If you are running a store online, try to include every possible payment options like PayPal, VISA Card, Credit Card, Master Card, and other. Moreover, don’t forget about current currency exchange if your audience target is worldwide.
These are some of the major tips you should consider before Launching an eCommerce Site. If you have other ideas that we think we missed, do let us know on the comment form below.