How to Write Content that is Search Engine Friendly

Search Engine Optimization is a technique used in web world to increase the ranking in search engines so that the website or the post gets more traffic and higher page visibility. Writing Search Engines friendly contents requires strategic planning and strong writing skills. Keywords placement in correct positions and inclusion of hyperlinks will highly boost the SEO score. In this article we will discuss some idea about how to write content that is search engine friendly.

How to Write Content that is Search Engine Friendly

Optimizing your contents simply means making your posts, products, ideas and services more visible to general users who are searching for specific keywords in the search engines. There is a big dilemma in the web world about how to write SEO friendly contest. If you are confused between what are SEO’s best practices and what are old-school rules, here are few techniques you can try to make your contents more SEO friendly using modern techniques. The tips below do not cover all the SEO techniques available out there, but they will give you a great push in your effort of improving SEO of your contents.

How to Write Content that is Search Engine Friendly

Focus on writing good article

A quality article with good content can attract more traffic. Article must be well written, informative and engaging. An attractive beginning along with useful information in the middle can engage readers to continue reading article. The more attractive and useful your article is, the more links to your site, more Facebook likes and shares, tweets your article gets. You can also attract more advertisers and link marketers with a good article.

Tips for writing a good article
  • Give your article a title. The title should contain the most important keywords and key phrases.
  • For clarification and readability break your article into short paragraphs with sub headers.
  • Wisely use keywords and key phrases in most appropriate places. Important keywords should be placed as early in the article as possible, preferably in the first sentence, and in the first paragraph.
  • Use lists instead of paragraphs
  • Keyword density should be 1-3%. Use keywords naturally without over using.
  • If possible highlight keywords and key phrases in bold or italics.
  • The first sentence and the last sentence should emphasize the keywords more.
  • Make sure your articles have a minimum of 300 words. Google likes long articles but if your article is too long it might scare away users. So try to stop at around 700 words.

Keywords and key phases

Key words and key phrases are words and phrases that people use in the search engines to search for related articles. Search engines have automated scripts called spiders or crawlers. These spiders analyze quality of contents in web pages. Key words and key phrases tell these search engine spiders about the subject of any page. They calculate the number of times the keywords and phrases are repeated, analyze the various hyperlinks and check for grammatical mistakes.

Tips for writing keywords
  1. Do your keyword research to find out what people are searching for related to the topic of your page
  2. Instead of adding many keywords, focus on one or two natural keywords per blog post.
  3. Include keywords in specific parts of your post.There are four specific parts where you should try and include the keywords. They are headline, headers and body, URL, and Meta description.

keyword-planner - How to Write Content that is Search Engine Friendly

Make your blog responsive and Mobile friendly

In recent years, more people use search engines on their mobile phones than on computers.  Google prefers mobile-friendly websites and displays them first.


If you want the search results of your blog to boost up, its better you focus on creating mobile friendliness to your website. The mobile-friendliness also improves the user experience resulting in more satisfied visitors.

Optimize the Meta description.

Meta description is the introductory text that appears in the search results. The Meta description tells readers what the link is about and help them decide whether to click it or not. Meta description should be readable, informative and should have the keywords that represent your content.

 Optimize your images.

Images are inseparable part of any blog. Blogs with images attracts higher number of readers than blogs without any. An image clarifies your contents and makes them readers friendly.  Every image should have the alt tag explaining about image. This alt tag tells search engines what an image is all about. Alt text will be displayed inside the image container when actual image is not displayed. Also keep the name of image into something descriptive. Image names like kids-walking-in-park.jpg is better name than img2345.jpg.

Also Read:   5 Best WordPress Plugins to Generate XML Sitemaps in WordPress


An img tag with alt attribute in HTML is given here.

<img class=”class-name” src=”image.jpg” alt=”image-description” title=”image tooltip”>

6. Use URL structures that help your visitors

URL structure should be able help visitors understand the structure of your website and the content they are about to see. Search engines likes web page URLs that explain about contents in that page and rank those URLs pages higher in search results.


The URLs of your website needs to be SEO friendly. You can check our article on How to Make URLs SEO Friendly in WordPress.

Link internally when possible

Inbound links from other websites shows the reliability and usefulness of your content to search engines. A link from a famous website can really boost up your search result. Similarly internal linking can be important too. When you are describing about a topic in a post and you have other posts related to that topic in different pages or blog then it is a good idea to provide a link to that page. Internal linking is a form of advertisement for your hidden posts and keeps the readers engaged inside your website decreasing the bounce rate.

Use Google’s Search Console

A section of Google’s free Search Console called Search Analytics Report. The report shows the frequency of your site appearing in search results. This also gives you the idea of the keywords that users are using to find your blog content. Google Analytics is another important tool that you can use to get traffic stats of your website. You can check our article on “How to Setup Google Analytics on WordPress” to find more about Google Analytics.

Topic Tags

Topic tags help you organize your contents. Don’t use too many similar tags or you may get penalized by search engines. Choose about 15-25 topic tags that are not too similar to each other and then tag your posts with only those keywords. This will save you from duplication of tags.  

Build Links to your article

Let the world know about your article. Simply, share a link to your new article on Facebook or Twitter and encourage friends to re-share it. The more Google search finds your content shared on other websites the more it will give ranking point. Also include clickable keywords which can attract the focus of Google search. The keywords should be placed on the beginning and end of an article.

A lot of blog owners have hard time making their contents Search Engine friendly. You should never sacrifice good writing for SEO. Your article must be written for customers first and SEO on second thought. You need to publish posts frequently with proper keyword optimization and give users with genuinely useful and entertaining contents. With patience and consistency you will be rewarded with good recognition and ranking. We hope the article was helpful in giving some insights  about how to write content that is Search Engine friendly

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Kantiman Bajracharya

Kantiman Bajracharya is a freelance web developer. He is a computer geek who has a Bachelor’s degree in Computer Engineering. He has earned lots of satisfied customers while working for numerous successful projects. He is also a WordPress theme creator and web article writer. On free time he likes reading philosophy books, traveling and playing chess.

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