One of the fundamental part of any marketing strategy is marketing through email list to targeted subscribers. It can be one of the most effective ways to generate consistent flow of regular visitors to your website. Email subscription means subscribing to any blog or website using email address so that subscribers can get the latest updates about the blog in their inbox. In this article we will show you how to add email subscription to WordPress using MailChimp.
Why is email subscription important?
Email subscription makes a personal relationship with the subscribers. The trust and personalization created by email is more likely to attract more visitors and potential customers. Although social medias are the primary method to reach out visitors, email subscription can be specially useful for people who are not active on social media.
Email subscription process can be pretty simple if you know the right way. There are multiple plugins and websites offering the email subscription services. In this article we will show a reliable method to add email subscription functionality to your WordPress using MailChimp.
Reasons to choose MailChimp as Email subscription service
- MailChimp is a pretty cool option for startups and beginners. MailChimp offer free service for websites with less than 2000 subscribers and 12000 emails per month.
- It integrates pretty well with WordPress with tons of WordPress friendly tools and features.
- To help you create your email MailChimp offers mail designers, email templates, email beamers, and multi-users account.
- Few more attractive services MailChimp offers are auto-responder, RSS-to-Email, subscriber profiles, custom forms and so on.
- Various analysis tools like A/B testing, comparative reports and Multivariate Testing will help you track your progress.
How to Add Email Subscription to WordPress using MailChimp
MailChimp is the World’s leading email marketing service provider. To add MailChimp email subscription service to your WordPress site, follow these steps.
Step #1 Sign Up for MailChimp
Signup is the first thing you have to do. Go to MailChimp official website and register an account. Just click signup button and fill in the form.
Once you have successfully registered and activated your account you will be directed to additional forms where you may need to enter physical address and additional information about your business.
Step#2 Creating Your First Email List
The primary requirement of email marketing is the list of email contacts of subscribers. You can use MailChimp to manage your subscribers list. Before creating the list, get clear idea about your email marketing goals and find out what kind of audience you want to target.
To create the email list using MailChimp click on the Create a List button on the dashboard.
You may need to give few details like name email and reminder message from the sender. Fill in the form and click on save. This should create your first list.
Step#3 Add MailChimp Email Signup Forms to your WordPress Website
Each MailChimp lists has their own associated signup form, which you can customize and share on your website or blog. To create the sign up form, go to list page from your MailChimp dashboard and click downward arrow on the right of your list and select Signup forms as shown in the image below.
MailChimp gives you various kinds of forms for your website. You can select the type of form you want to generate on your website.
You will be directed to the form builder of your selected type of form. Select embedded form type since it gives you the code that you can embed in your WordPress site. Choose form fields for your form according to the information you need from the subscribers. Copy the code of the form you have created.
Finally visit your WordPress dashboard and navigate to Appearance >Widgets and add a text widget to your sidebar. Paste the code copied from MailChimp to the text widget and save it.
Now visit your website and you will see a fully functional subscribe form in your website integrated with MailChimp.
Step#4 Setup MailChimp’s RSS Campaign
MailChimp provides a number of options for creating beautiful email campaigns so you can be in touch with your subscribers and provide them with latest blog posts and updates. MailChimp’s RSS campaign is a great tool for automatically sending your latest blog posts via email. Follow these steps to set up the email campaign.
From the MailChimp dashboard, click the create campaign pull down menu, and select the RSS campaign,
Enter the URL of the blog in the RSS feed. You also have to decide at what time and how often you want the campaign to be sent. Choose automatically resize the RSS image and click next at the bottom right of the page.
In recipient segment, choose the list or segment of the list of subscribers who will receive this email and click next. Then you will have to name your campaign, enter the email subject and review the tracking options. There is also an option to auto-tweet and auto-post on social media after sending.
Now choose a suitable template or theme for your campaign. You can add your own logo and write text captions in your own styling and add elements according to your need.
Finally you will have to confirm the details of your campaign and take a final look and then click start RSS. Now your campaign will be delivered after you make your next blog post.
Introduction of email subscription to your blog or website is a great way to enhance audience engagement. But the biggest challenge is to make people subscribe to your website. Make sure the signup form is simple but eye catching. Pop ups can be used to direct maximum attention of visitors towards the form. There should be any useful factors or common benefit for subscribers that would motivate people to subscribe to your website.
We hope the article was helpful. You can check our other article on “Setup Contact Form 7 Plugin in WordPress”.
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