Links are number 1 factor for ranking high in SEO and will always be. Links comes to top 3 on the Google ranking list. According to Moz “Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.” Most often bloggers do not bother to include links to their sites because they do not know links transfer power and trust to the greater audience. We need link building because it is through which Google knows your websites. In this article, we will learn the powerful Link Building Strategies.
8 Powerful Link Building Strategies in 2017
1. Building Links From Broken Links
If you thoroughly search your website or any other websites, you will find the broken links, at least one, somewhere. SEMrush and Moz are the great tools to find broken links on any websites. Broken links occur due to either the link you associated with other domain is broken or they don’t exist now. Anyway, if you are not aware of the fact that the broken links are a very crucial factor for bad SEO, we strongly recommend you to modify or remove the links that are broken on your site.
What you need to do now is once you happen to find any broken links on other websites, approach to the site owner via email or contact form and ask them humbly to put your site’s link (of course it should be relevant) to their site. They don’t want to leave the broken link as it is so there’s a chance that they link your site’s page link to their sites.
For that, first of all, we need to search the site using certain keywords and explore if there’s are any broken links in it. If we find one or two, then contact site owners.
2. Buying product from a company, then linking the site via Testimonials
This is one of the many powerful link building strategies and marketing techniques. Many companies today use the testimonials on their site to build trusts among the customers.They are more than happy to give extra credibility to testimonials by adding links to their customers’ sites. It’s not an advertisement program, though.
Obviously, not every company does that but if you can find some, purchase a very low priced product and leave a review in it.
3. Internal Linking
Internal linking is another great approach to improve SEO. Internal linking means to link a word or characters to another page on the same domain. They are generally used for main navigation purpose but definitely good for SEO.
<a href="http://www.samedomainname/" title="Keyword Text">Keyword Text</a>
4. Writing Guest Posts for other Site’s Blog
Guest Blog Posting is another great content marketing and one of the powerful link building strategies. There are literally thousands and thousands of blogs that accept Guest Posting. However, you do need to search the high traffic sites first and begin guest posting on their site. It’s a win-win game for both parties. We write for them, their contents increases and they’ll link our site to their sites.
5. Make a Fantastic Infographic and Share It
Nowadays, people are more likely to share the images on the internet or social media than they do for texts. Info-graphics and Charts also gain whooping links since they are shared many times.
Develop a quality and informative charts. The visitors approve the contents if they are useful to them.
6. Link Building with Email Outreach
Email is another great source of backlinking. If we have email addresses of the subscriber, it’s fine but we can send the email newsletter to new users even though we don’t know their email addresses. Let’s say, this is one of the many important link building strategies.
The first step is to find likely linkers. For new valid email addresses, we can use https://hunter.io tool and hunt for the email address using the site. Then we start sending a newsletter to them for backlinking our site/product.
Send email in the afternoon because there is less email competition at that time. In the morning, people normally delete chunks of emails from their inbox.
7. Make Viral Blog Posts
Viral blog contents stand out the most compared to the normal one. First thing first, the title of your post should be catchy. Then the contents should be informative as well as qualitative as well.
Among the types of content that receive lots of links, so-called viral content stands out the most. It’s easy enough to see why: for the majority of people, the Internet is primarily a source of entertainment, and sharing information online is much simpler and faster than it is in the real world. Take advantage of this fact by creating your own viral content! Here are but a few examples of what you can make (all of which needs to have a link to your website):
- Pictures of cute animals
- Humorous content
- Shocking content
- Breaking news
- Curious facts
8. Comment on Other’s Blog
Although it’s not a direct link building factor, still commenting on other’s blog post helps in back linking.
Most WordPress blogs have a comment field where you can enter your website URL along with email address and Name. If a blog has a Disqus comment system, and your Disqus account is linked with your web address, it will automatically relate your website once you comment in blogger’s post.
These are some of the powerful link building strategies you can implement if you want to promote your website. It is essential to know that all links are not equal. That’s why you need to be very cautious when you start a link building campaign. Build links for your customers, for your product/business, make them more relevant and associate them with great content.
Google is very strict these days. You need to make sure that the links you build are natural and you don’t manipulate its search algorithm by any means.